Hamilton Pratt

What you must know about Franchising

Before you decide how best to market your goods or services or exploit your business model you need to understand what the alternatives are.

Distribution, licence and agency agreements have already been briefly explained.  This section is about franchising.  Whilst we are often approached by businesses who have already decided how they will put their goods or services on the market we always “challenge” clients so as to be sure that franchising, if that is what they have  in mind, really is best for them. 

Distribution, licensing and agency are well known marketing methods.  Franchising is less well known and, accordingly, we set out the basics of franchising in some detail. The information set out below will help you to take the first steps to establish whether franchising is right for you.