WIPO - the World Intellectual Property Organisation - is the United Nations agency dedicated to the use of intellectual property as a means of stimulating innovation and creativity. It is an organisation that has been at the forefront of intellectual property issues affecting world trade for several decades. WIPO decided that it needed to publish its views on managing intellectual property issues in franchising because of the growing contribution that franchising is making to the world economy. In order to prepare the publication WIPO invited Hamilton Pratt, Europe's leading franchise law firm, to prepare the first draft which was then reviewed within WIPO and by a group of external experts.
John Pratt, Senior Partner at Hamilton Pratt, said,
whilst of course we know that we are in an elite group of the top international franchise law firms, nevertheless it was a great honour to be asked by WIPO to prepare their publication,
Managing Intellectual Property Issues in Franchising. As part of this process members of the Hamilton Pratt team were asked to provide seminars organised by WIPO in far flung places. For instance, my former partner, Gurmeet Jakhu, travelled to Mongolia to talk about franchising!
The publication which can be obtained from WIPO analyses the different ways of expanding a business using the franchise model, the different types of franchise arrangement, as well as the advantages and disadvantages of franchising. Other relevant issues are also analysed. The book which is short and easily understood really is an invaluable guide to all those that are contemplating expanding overseas using franchising.